When starting to send emails from a new IP address, warming it up gradually is essential to ensure your messages land in inboxes rather than spam. IP warm-up tools automate this process, saving time and reducing errors. Here's a quick look at the top tools:
- Warmy.io: Uses AI to create tailored email-sending patterns and offers detailed analytics. Plans start at $49/month.
- Folderly: Focuses on deliverability insights, spam detection, and domain reputation tracking. Pricing starts at $56/mailbox.
- Instantly: Simulates human-like email interactions with volume-based pricing starting at $37/month.
- Warmup Inbox: Automates warm-up with a network of real email accounts. Plans start at $19/mailbox.
- Marketing Funnels Directory: Integrates email warm-up with broader marketing funnel tools and strategies.
These tools help businesses improve sender reputation, boost deliverability, and save time. Below is a quick comparison to help you choose the right one.
Quick Comparison
| Tool | Key Features | Automation Level | Monthly Pricing (USD) | Best For |
|---|---|---|---|---|
| Warmy.io | AI-driven warm-up, DNS checks | Advanced AI automation | $49 - $279 per mailbox | Businesses needing analytics |
| Folderly | Spam detection, DNS audits | High-level automation | $56 - $96 per mailbox | In-depth deliverability tracking |
| Instantly | Human-like email simulation | Automated with outreach tools | $37 - $358 (volume-based) | High-volume senders |
| Warmup Inbox | Real inbox engagement | Network-based automation | $19 - $99 per mailbox | Budget-conscious users |
| Marketing Funnels Directory | Funnel-focused tools, email checks | Funnel-focused automation | Varies by resource | Marketers optimizing campaigns |
Choose the tool that aligns with your email volume, budget, and overall marketing goals.
Best Email Warmup Tools for Cold Emailing
1. Warmy.io
Warmy.io simplifies IP warming by using machine learning to create tailored email-sending patterns for each account.
Automation Capabilities
Warmy.io's smart system customizes warming strategies by analyzing individual accounts. It automates tasks like sending warm-up emails and gradually increasing the email volume over time. Users can fine-tune settings, such as the number of emails sent daily and the selection of IP addresses, offering a hands-free yet customizable approach to email warming.
Deliverability Insights
Warmy.io provides detailed analytics to monitor key performance metrics like open rates, click-through rates, and bounce rates. Its intuitive dashboard delivers real-time insights, helping users quickly identify and fix deliverability issues. The platform also includes a DNS record checker to validate SPF, DKIM, DMARC, rDNS, MX, and A records, ensuring your email setup is secure and efficient.
Warmy.io also generates comprehensive progress reports, which are invaluable for diagnosing problems that might prevent emails from landing in inboxes. Research indicates that proper IP warming can boost inbox placement rates by as much as 28%. Beyond analytics, Warmy.io offers pricing plans tailored to different business needs, making it accessible for a wide range of users.
Pricing Structure
Warmy.io uses a tiered pricing model to cater to businesses of all sizes and email volumes. The plans include:
- Starter – $49/month: 100 emails/day, 1 mailbox health test, 1 inbox placement test.
- Business – $129/month: 300 emails/day, 3 mailbox health tests, 3 inbox placement tests, plus language selection for warm-ups and premium support.
- Premium – $189/month: 1,000 emails/day, 10 mailbox health tests, 10 inbox placement tests, with access to custom templates and warm-up topics.
- Expert – $279/month: 2,000 emails/day, 50 mailbox health tests, 50 inbox placement tests, along with advanced customization options.
Users have rated Warmy.io highly for its value, with an average score of 4.6 out of 5 stars. Troy P., a Senior Marketing Specialist, shared:
"Very helpful and economical tool if you have thousands of emails to send per week, handling as many mailboxes you want is a breeze."
However, since Warmy.io charges per inbox, costs can rise as email operations expand.
Customizability
Warmy.io offers flexibility to suit different business needs and email strategies. Higher-tier plans include advanced features like selecting warm-up topics and creating custom templates.
On January 22, 2024, Tetiana B., a Marketing Specialist, highlighted how Warmy.io's customization options helped address spam issues by fine-tuning email practices.
This adaptability allows businesses to maintain their unique brand voice and messaging style, ensuring the email warming process feels both authentic and effective.
2. Folderly
Folderly combines real-time inbox data with IP and domain reputation analytics to create tailored scores and optimize warm-up scenarios. What makes Folderly stand out is its mix of advanced technology and human expertise, which ensures efficient mailbox and IP warm-up processes. This solid groundwork enables its automated features to perform seamlessly.
Automation Capabilities
Over half of all business emails - about 51% - never make it to the inbox. Folderly tackles this issue head-on with automated spam-fixing campaigns designed to improve email deliverability and strengthen IP reputation. The platform uses AI-driven daily inbox monitoring to track where emails land and enhance outbound performance during the warm-up phase. It can identify both technical and content-related spam triggers in Gmail and Outlook, ensuring consistent email delivery. Getting started is simple: users just sign up, connect their domain and mailbox, and begin the spam-fixing process.
Deliverability Insights
Folderly offers detailed insights into email placement across major providers, helping users monitor their warm-up progress with real-time data. It provides email placement scores alongside in-depth deliverability audits, which assess every aspect of the email infrastructure. The system keeps an eye on SPF, DKIM, DMARC, and BIMI settings, flagging any misconfigurations that might hurt deliverability. Additionally, its template analysis pinpoints spam triggers in email content. Features like blacklist monitoring and spam trap analysis further protect email reputation. One of Folderly's standout tools is its ability to identify why emails end up in spam and provide step-by-step resolutions for technical issues. According to the platform, these measures can help users achieve up to 99% inbox placement.
Pricing Structure
Folderly uses a per-mailbox pricing system, with discounts for higher volumes:
- 1–9 mailboxes: $96/month per mailbox
- 10–24 mailboxes: $72/month per mailbox
- 25–99 mailboxes: $56/month per mailbox
- 100+ mailboxes: Custom pricing
A 7-day free trial is available, offering full access to all features, regardless of the selected plan size. Teams managing 10 or more inboxes gain extra perks like a dedicated Customer Success Manager, customized onboarding, and priority assistance for deliverability issues. Folderly has received high ratings - 4.9 out of 5.0 on both G2 and Capterra. Its success is evident in client stories: Somnowell Marketing increased deliverability from 40% to 100% with Folderly's spam fixes, while FrontCore saw a 15% revenue boost from cold email campaigns.
Customizability
Folderly’s email templates dashboard allows users to create and refine content to minimize deliverability problems. The platform also offers actionable guidance for improving inbox placement across different outbound and cold outreach strategies. Users can address spam triggers manually or let the system handle them automatically. Plus, Folderly supports unlimited admin users within a collaborative workspace, making it ideal for team-based email management. This flexibility ensures businesses can maintain full control over their email strategies while benefiting from automated tools to optimize performance.
3. Instantly
Instantly takes a creative approach to IP warm-up by simulating human-like interactions between email accounts, helping users establish a reliable sender reputation.
Automation Capabilities
Instantly's warm-up system operates through a private network of over 1,000,000 real email accounts, making it one of the largest deliverability pools available. By using headless browsers, the platform ensures safe and natural email deliverability. Its automation tools replicate human behaviors, such as "read emulation", which mimics actual human scrolling through emails. Users can fine-tune various settings, like limiting activity to weekdays or deploying a "slow ramp" to gradually increase email volume. The platform also allows randomization of daily email volumes and lets users set specific open rates, response rates, and spam protection levels. Additionally, connecting a sending account enhances the warm-up process for your entire email infrastructure, including SMTP and IMAP servers.
Deliverability Insights
Instantly offers a deliverability dashboard that provides a clear score, showing how many emails land in inboxes versus spam folders. This real-time feedback helps users adjust the warm-up process and determine the best time to kick off outbound campaigns based on actual performance data.
Pricing Structure
Instantly uses a volume-based pricing model, offering unlimited email accounts and warm-up features across all plans. The pricing tiers include:
- Growth Plan: $37/month for 1,000 uploaded contacts and 5,000 monthly emails
- Hypergrowth Plan: $97/month for 25,000 uploaded contacts and 100,000 monthly emails
- Light Speed Plan: $358/month for 100,000 uploaded contacts and 500,000 monthly emails
- Enterprise Plan: Custom pricing for 100,000+ contacts and 500,000+ monthly emails
The platform boasts a 4.8/5 rating on G2 (3,600+ reviews) and a 4.0/5 rating on Trustpilot (660,000+ reviews). Keep in mind that costs may rise for users with higher sending volumes.
Customizability
Instantly offers a high level of customization, allowing users to control send times, daily email volumes, and engagement metrics like open, response, and spam rates. This flexibility enables users to tailor the platform to fit their specific strategies. By combining automation with customization, Instantly stands out as a strong contender in the IP warm-up market, as highlighted in the upcoming comparison chart.
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4. Warmup Inbox
Warmup Inbox provides a simple yet effective way to boost email deliverability by using a network of over 30,000 real email accounts to create genuine engagement patterns. It's designed to help businesses build a strong sender reputation without dealing with complicated setups.
Automation Capabilities
This platform takes the hassle out of warming up email accounts by automating the entire process. It sends emails, generates replies, and fosters engagement through its network of real accounts. It even retrieves emails from spam folders and marks them as important, teaching email providers to see your domain as trustworthy. Additionally, Warmup Inbox monitors major email blacklists to help you maintain a clean sender reputation. By syncing your email account, it ensures a natural and consistent sending pattern.
Deliverability Insights
Warmup Inbox offers a straightforward health scoring system that rates your sender domain on a 0–10 scale. This score considers key factors like blacklist status, security protocols, and the overall quality of your emails. Its dashboard provides detailed deliverability stats and includes an email reputation checker that verifies crucial authentication records such as SPF, DKIM, and DMARC. These insights allow you to identify and address potential issues before they affect your campaigns.
With its automated tools and clear insights, Warmup Inbox simplifies the process of improving email performance.
Pricing Structure
Warmup Inbox uses a per-inbox pricing model that adapts to your email volume needs. It offers three tiers to suit different sending requirements:
| Plan | Monthly Price | Messages per Day | Recommended Monthly Emails |
|---|---|---|---|
| Basic | $19 | 75 | 1,000 or less |
| Pro | $59 | 250 | 2,000–5,000 |
| Max | $99 | 1,000 | 5,000+ |
For those planning long-term use, the platform offers a 20% discount on annual subscriptions. Each plan increases message volume and includes additional features that align with its pricing.
Customizability
Although Warmup Inbox emphasizes simplicity, it still provides essential customization options. Users can adjust the warm-up intensity to match their email volume needs, with each plan supporting different sending patterns and engagement levels. The platform has received positive reviews, earning ratings of 4.7 out of 5 on TrustPilot and G2, and 4.5 out of 5 on Capterra. However, a few users have reported email account blocks, highlighting the importance of gradually increasing volume and ensuring proper setup.
5. Marketing Funnels Directory
The Marketing Funnels Directory is a go-to resource for combining email deliverability with marketing funnel strategies. It offers a range of tools, vendor recommendations, and training materials aimed at improving both your email campaigns and marketing funnels. This connection highlights how a well-planned email warm-up can play a key role in your overall marketing funnel success.
Automation Features
With advanced automation, the platform can segment users based on factors like signup forms, browsing behavior, and demographics. This allows for the launch of timely and relevant campaigns. By aligning automated triggers with your larger marketing goals, the email warm-up process becomes a seamless part of your strategy.
Deliverability Tools
Beyond automation, the platform focuses on maintaining strong email deliverability. It includes tools like a seed list generator, a free deliverability test, and an email template checker to help improve your sender reputation. By integrating these deliverability tools with funnel optimization, the platform ensures that your emails reach their intended audience effectively.
Learning Resources
For those looking to deepen their understanding, the directory offers courses and books on mastering sales funnels. These resources are designed to help you incorporate email warm-up tactics into your broader marketing plans, enhancing the entire customer journey.
Tool Comparison Chart
Choosing the right IP warm-up management tool often comes down to comparing features, automation levels, and pricing. Each platform offers its own strengths, whether it's cutting-edge automation, detailed analytics, or seamless integration with broader marketing efforts.
| Tool | Key Features | Automation Level | Monthly Pricing (USD) | Best For |
|---|---|---|---|---|
| Warmy.io | AI-driven template warm-up, multilingual support, link clicks, email scrolling | Advanced AI automation | $49 - $429 per mailbox | Users needing robust engagement features |
| Folderly | Advanced tracking, spam detection, DNS checks, deliverability monitoring | High-level automation with in-depth analytics | $56 - $96 per mailbox | Businesses seeking detailed deliverability insights |
| Instantly | Volume-based pricing, unlimited mailbox warm-up, omnichannel outreach | Automated warm-up with outreach tools | $37 - $358 (volume-based) | High-volume senders and agencies |
| Warmup Inbox | Real inbox network, ESP warm-up, DMARC generator, spam checker | Network-based automation | $15 per mailbox | Budget-conscious users seeking authentic interactions |
| Marketing Funnels Directory | Funnel integration, deliverability tools, seed list generator, template checker | Funnel-focused automation | Varies by resource | Marketers optimizing entire customer funnels |
The tools stand out not only in pricing but also in how they approach automation and integrations. For instance, Warmy.io uses AI to simulate human-like actions - like link clicking and email scrolling - making it ideal for users who want advanced engagement. Folderly, on the other hand, focuses on analytics, helping users identify and fix spam triggers while improving DNS configurations. Meanwhile, Warmup Inbox relies on a network of real inboxes to create genuine email interactions, which can be a more natural approach for improving deliverability.
Integration capabilities also play a key role in differentiating these tools. Instantly combines email warm-up with outreach functionality, making it a go-to for sales teams looking for a streamlined solution. Similarly, Marketing Funnels Directory ties email warm-up into broader funnel optimization strategies, ensuring that deliverability aligns with the overall customer journey. Each tool brings something unique to the table, depending on your specific needs and goals.
Conclusion
Choosing the right IP warm-up tool is essential to ensure your emails land in primary inboxes and to establish a strong sender reputation with ISPs. A good tool doesn’t just automate the warm-up process - it also helps maintain consistent inbox delivery and protects your reputation as a sender.
Each platform we reviewed offers its own strengths: Warmy.io stands out with AI-driven engagement simulation, Folderly dives deep into analytics to resolve deliverability issues, Instantly combines warm-up with outreach features, and Warmup Inbox provides a cost-effective solution using network-based interactions. These tools gradually increase email volume while maintaining engagement and steering clear of blocklists.
Email remains a cornerstone of business communication worldwide. This makes IP warm-up more than just a technical process - it’s a business-critical step. Automating this process saves time and ensures a steady, controlled increase in email volume, reducing the risk of triggering spam filters.
For marketers aiming to optimize their entire customer journey, the Marketing Funnels Directory offers tools and training that align email warm-up with broader funnel strategies. Just as marketing funnels guide potential customers through a step-by-step process before they make a purchase, email deliverability requires careful, strategic planning.
Whether you’re managing a single mailbox or scaling operations across multiple domains, investing in the right IP warm-up tool is key to maximizing your email marketing ROI. It’s not just about deliverability - it’s about aligning your email strategy with your broader marketing goals to create a seamless customer experience.
FAQs
What should I look for in an IP warm-up tool for my business?
When choosing an IP warm-up tool, pay attention to its capabilities in managing email volumes, monitoring sender reputation, and gradually scaling your email sending. Look for features like tracking engagement rates, maintaining clean email lists, and monitoring ISP performance to ensure consistent results.
Begin with a low email volume and increase it gradually over time. The right tool will automate this process, helping you protect your sender reputation and keep your emails from landing in spam folders.
What are the benefits of using automated IP warm-up tools for improving email deliverability?
Automated IP warm-up tools are a game-changer for improving email deliverability. They work by gradually building a positive reputation with Internet Service Providers (ISPs), ensuring your emails are trusted and less likely to land in spam folders. These tools help maintain consistent sending volumes, reducing the chances of errors that often come with manual processes.
By automating this process, businesses not only save time but also ensure steady and reliable email sending patterns. This means you can focus on other important tasks while still making sure your emails land where they’re supposed to - your recipients' inboxes. It’s an especially smart strategy for scaling email campaigns without unnecessary hiccups.
Can IP warm-up tools help detect and resolve spam issues in email campaigns?
Many IP warm-up tools are built to spot and resolve spam-related issues in your email campaigns. They can scan your email content for possible spam triggers, like flagged keywords, and offer suggestions to boost deliverability. By fine-tuning your email strategy, these tools help make sure your messages land in your audience's inbox rather than being snagged by spam filters.
