The 1-Page Marketing Plan
Books
In "The 1-Page Marketing Plan," Allan Dib presents a concise method for developing a marketing plan that fits on a single page. The book breaks down complex marketing concepts into nine essential components, covering aspects from identifying target markets to crafting compelling messages. Dib emphasizes practical implementation, providing actionable steps and real-world examples. This approach enables entrepreneurs and small business owners to focus on strategies that yield measurable results. By following this plan, readers can streamline their marketing efforts and achieve significant business growth.
