Books
Predictably Irrational challenges the notion that people make logical decisions. Dan Ariely uses research and experiments to show how emotions, expectations, and social influences shape purchasing behavior. The book is essential reading for marketers who want to understand customer psychology and optimize sales funnels by leveraging behavioral economics.
Ariely demonstrates that human irrationality is not random but follows predictable patterns, influencing decisions in consistent ways.
The book reveals how external factors, such as pricing and social norms, can significantly sway our decisions, often without our conscious awareness.
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
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