Perennial Seller: The Art of Making and Marketing Work that Lasts

Holiday emphasizes the importance of producing high-quality creations that remain relevant and continue to attract audiences long after their initial release, advocating for enduring value over fleeting trends. 

The book underscores that successful, lasting work requires not only exceptional creation but also strategic marketing, highlighting the necessity for creators to actively engage in promoting their work to ensure its longevity.

Holiday discusses the dedication and sacrifices needed to produce work that stands the test of time, encouraging creators to focus on mastery and persistent effort to achieve lasting success.