Books
Neuromarketing explores the science behind how consumers make purchasing decisions. By studying brain activity, marketers can craft more persuasive advertising, pricing strategies, and product placements. The book discusses case studies on how major brands use neuromarketing techniques to increase conversions and brand loyalty. A valuable resource for businesses looking to integrate psychology into their marketing funnels.
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
The book examines the interplay between emotions and rationality in consumer choices, challenging traditional stereotypes about decision-making processes.
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
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