Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Ellis and Brown advocate for a systematic approach to growth that involves rapid experimentation and data analysis to identify the most effective strategies for customer acquisition and retention. 

The book emphasizes the importance of collaboration across various departments—such as marketing, product development, and engineering—to drive cohesive and sustainable growth initiatives.

"Hacking Growth" underscores the significance of deeply understanding customer behaviors and preferences to create products and services that not only attract users but also encourage long-term engagement and loyalty.