Top 7 AI Tools for Multilingual Email Personalization

Want to connect with diverse audiences in their preferred language? These seven AI tools help businesses personalize email campaigns across multiple languages, boosting engagement and conversions. With 56.2% of consumers preferring content in their native language and 40% avoiding purchases when content isn't localized, using AI for multilingual email personalization is no longer optional. Here's a quick look at the tools:

• Jasper AI: Supports 80+ languages with advanced tone adjustment and templates.
• Moosend: Offers dynamic content and tailored recommendations for multilingual campaigns.
• Brevo: Combines AI segmentation with language-specific workflows.
• Sender: Affordable solution with drag-and-drop editor and pre-built automation.
• Groupmail: Desktop and cloud-based options with extensive language support.
• Mailmaestro: AI writing assistant focusing on tone, structure, and multilingual templates.
• Warmforge: Optimizes email deliverability with human-like AI interactions.

Each tool addresses specific email marketing needs, from content creation to deliverability optimization. Whether you're a small business or a large enterprise, there's a solution to help you craft personalized, multilingual campaigns that resonate with your audience.

Quick Comparison:

Why it matters: Personalized emails see a 139% increase in click rates. Choosing the right tool can help you bridge language gaps, improve engagement, and drive higher returns on your campaigns.

What Are The Best Email Personalization Tools? - TheEmailToolbox.com

1. Jasper AI

Jasper AI is a powerful tool designed to help businesses create engaging email content across multiple languages. Its advanced features ensure that email campaigns maintain a consistent brand voice while catering to diverse audiences.

Multilingual Support

Jasper AI supports over 29 languages, including widely used ones like French, German, Spanish, Portuguese (including Brazilian Portuguese), Italian, Chinese, Japanese, Ukrainian, and Dutch. Moreover, through its collaboration with DeepL, Jasper extends translation capabilities to more than 80 languages.

"With translation support for over 80 languages, Jasper AI (artificial intelligence) capabilities can save you time and effort by automating language translation tasks in your workflows." - The Upwork Team

Personalization Capabilities

One of Jasper AI's standout features is its ability to create content tailored to specific audiences and their language preferences. Its tone adjustment tool ensures that email content aligns with the cultural nuances of various markets, making messages more impactful.

The platform also simplifies email creation by analyzing tone, applying consistent formatting, and offering more than 50 templates. These templates help generate subject lines, full emails, and even reformat newsletters in just minutes. Additionally, Jasper's personalization features are enhanced by its integration with popular email marketing platforms.

Integration Options with Email Platforms

Jasper AI connects effortlessly with over 5,000 apps through Zapier.

Debbie Chew, Global SEO Manager at Dialpad, highlighted the benefits of using Jasper AI:

"By combining Jasper.ai's conversational tone with customer analytics around interests and behaviors, my team can develop subscriber segments and matching value propositions exponentially faster. This tight integration of data inputs and AI writing amplified campaign performance metrics like open and clickthrough rates by over 10 percent. I foresee further leveraging generative tools across the subscriber lifecycle - from personalized welcome series to customer win-back flows - as essential to competing for attention in crowded inboxes."

2. Moosend

Moosend stands out with its AI-powered tools designed to personalize multilingual campaigns effectively. By combining dynamic content features with smart recommendations, the platform helps marketers create campaigns that resonate across various languages and cultural nuances. Let’s dive into how Moosend uses its multilingual capabilities to boost user engagement.

Multilingual Support

Moosend makes it easy to create campaigns that feel personal, no matter the language. With dynamic content variations and templates tailored to specific cultural contexts, it ensures your message connects with audiences in their preferred language. This is vital, as customers are far more likely to engage with content that speaks directly to them in their native language.

Personalization Capabilities

Moosend’s personalization tools go beyond the basics. It offers custom fields, conditional visibility, and AI-driven product recommendations to craft highly tailored experiences. For example, subject lines, body text, and previews can all be personalized using tags, which is critical since personalized subject lines can boost open rates by up to 26%. The platform’s dynamic content feature further enhances engagement by displaying relevant campaigns based on factors like language preferences and geographic location, ensuring the right message reaches the right audience.

Integration Options with Email Platforms

As an all-in-one platform, Moosend simplifies segmentation by allowing users to organize mailing lists based on language, location, or other criteria. This ensures that campaigns are both targeted and relevant. Additionally, its AI-powered product recommendation system helps turn one-time buyers into loyal customers by suggesting items based on browsing and purchase history. These recommendations work seamlessly across different language versions, making it easier to engage diverse audiences.

Pricing in USD

Moosend offers a 30-day free trial with access to core features, no credit card required. After the trial, pricing starts at $9/month for 500 contacts with monthly billing. For businesses with larger or more flexible needs, Moosend provides scalable plans, including Moosend+ and Enterprise options, with custom pricing available through their sales team. For companies with irregular email-sending patterns, Moosend also offers pay-as-you-go credits: 350,000 credits for $350, 500,000 credits for $500, 750,000 credits for $750, and 1,000,000 credits for $1,000. This flexibility ensures businesses of all sizes can find a plan that fits their needs.

3. Brevo

Brevo simplifies multilingual email personalization by combining AI capabilities with a dynamic Template Language system. This system ensures precise language control, helping businesses maintain consistent brand messaging across different markets. With these tools, companies can create tailored email templates and automation for each target language.

Multilingual Support

Brevo's platform interface and customer support are available in six languages: English (US and UK), French, Italian, Spanish, Portuguese, and German [26,29]. Meeting booking pages are automatically translated into these six languages as well. For email campaigns, users can design separate templates and automation workflows for each language. The platform identifies the appropriate language version to use based on factors like the website URL where contacts originated or contact attributes indicating their language preference. This multilingual setup enables businesses to scale their campaigns while delivering personalized experiences.

Personalization Capabilities

Brevo’s AI assistant, Aura, enhances email campaigns by generating subject lines, content, and CTAs, while fine-tuning tone and clarity. The Template Language feature allows dynamic personalization by incorporating contact attributes and predefined placeholders. Dynamic content blocks enable businesses to display tailored products or offers based on customer loyalty or purchasing habits, and A/B testing is supported with AI-driven send time optimization.

The platform also includes an AI Segmentation feature, which uses machine learning to analyze user behavior and automatically group contacts into actionable segments. This feature, available on the Enterprise plan, eliminates the need for manual list management and helps businesses craft more targeted multilingual campaigns.

Integration Options

Brevo functions as an all-in-one platform, managing everything from contact organization to campaign delivery. Its built-in segmentation tools categorize contacts by language preferences, geographic location, and behavior. Automated workflows ensure the correct language version is sent without requiring manual adjustments.

Pricing in USD

Brevo offers a range of pricing options to fit various business needs:

• Free Plan: Includes 300 emails per day, ideal for small businesses experimenting with multilingual campaigns [33–35].
• Starter Plan: Starts at $9/month for 5,000 emails and scales up to $69/month for 100,000 emails [34–36].
• Business Plan: Begins at $18/month for 5,000 emails, including features like A/B testing and send time optimization. It scales to $129/month for 100,000 emails and $169/month for 150,000 emails [34,36].
• Enterprise Plan: Designed for larger organizations, this plan offers custom pricing and includes advanced features like AI Segmentation [33,37].

Annual billing provides a 10% discount on all paid plans. Additionally, Brevo offers a Pay As You Go option for businesses with irregular email-sending needs [34,35,37].

4. Sender

Sender supports over 180,000 businesses globally, offering powerful tools for personalization and multilingual campaigns. Its user-friendly drag-and-drop builder and advanced automation features make email marketing approachable for businesses of all sizes, all while maintaining competitive pricing.

Personalization Capabilities

Sender’s personalization tools focus on detailed audience segmentation, enabling you to design highly targeted campaigns for specific subscriber groups. With its drag-and-drop editor and responsive templates, you can create visually appealing emails that adjust to various languages and regional preferences.

The platform includes pre-built automation workflows for common scenarios like welcome emails, abandoned cart reminders, and thank-you messages. These workflows are customizable for different language segments, ensuring consistent messaging across markets. Sender also supports integrated SMS campaigns, creating a unified omnichannel experience. For growing your subscriber list, you can use customizable forms and popups tailored to specific regions and languages. These features integrate seamlessly with major e-commerce platforms, making it a versatile tool for diverse markets.

Integration Options

Sender integrates smoothly with leading e-commerce platforms such as Shopify and WooCommerce. Paid plans also offer multi-user access, allowing international teams to collaborate efficiently while maintaining consistent branding across regions.

Pricing in USD

Sender combines advanced features with an affordable pricing structure, earning a 4.8/5 value rating on Capterra. It offers four pricing tiers:

• Free Forever Plan: Includes up to 2,500 subscribers and 15,000 emails per month. While it features Sender branding, it provides full email automation capabilities.
• Standard Plan: Priced at $10 per month or $100 annually (17% savings), this plan supports 12,000 emails monthly, adds SMS and MMS messaging, removes Sender branding, and includes multi-user access.
• Professional Plan: At $35 per month or $350 annually, this tier offers 24,000 emails per month, free SMS and MMS messaging, animated countdown timers, advanced automation, and a dedicated IP address.
• Enterprise Plan: Custom pricing for unlimited emails, a dedicated success manager, advanced features like SSO (SAML v2), and detailed activity logs for auditing.

"Even the Free Forever Plan delivers a premium experience", says Ganesh P..

All plans are designed to support multilingual campaigns at scale. Opting for annual billing ensures a 17% discount on paid plans, making it a cost-effective choice for businesses.

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5. Groupmail

Groupmail stands out as a versatile solution for multilingual email marketing, offering both desktop software and a cloud-based service.

Multilingual Support

Groupmail's desktop software can be installed in five different languages - English, Spanish, French, German, and Polish. During the setup process, users can simply select their preferred language from a dropdown menu. Beyond the software interface, Groupmail enables users to send emails in virtually any language and encoding format. This makes it possible to craft campaigns in languages like Arabic, Chinese, Russian, or Hindi. Additionally, the Groupmail Customer Area is also available in multiple languages, further enhancing accessibility.

Now, let’s take a closer look at how Groupmail helps you connect with your audience through personalized email campaigns.

Personalization Capabilities

Groupmail offers a wide array of personalization tools to help you design targeted multilingual email campaigns. You can customize everything from the subject line and email body to links and attachments for each recipient. With 142 HTML templates at your disposal, it becomes easier to create visually appealing and personalized campaigns. Dynamic fields allow you to include recipient-specific details, such as names or locations, which add a personal touch to your emails. For even more precision, Groupmail's filtering system lets you segment your audience by criteria like language, country, or region, ensuring that each recipient gets content tailored specifically to them.

Pricing in USD

Groupmail offers two distinct pricing models to suit different needs. The desktop software is available as a one-time purchase with no recurring fees or per-email charges:

• Personal Edition: €149.95 (approximately $163)
• Business Edition: €249.95 (approximately $272)
• Marketing Pack: €499.95 (approximately $544)

For those who prefer cloud-based services, Groupmail.io provides a subscription-based model:

• Start Plan: $19.00 per user per month
• Grow Plan: $49.00 per user per month
• Pro Plan: $99.00 per user per month

Groupmail.io also integrates with third-party email services like SMTP2Go and Sendgrid, enabling unlimited email sending. Existing GroupMail 6 customers may qualify for special discounts. With its flexible pricing options and advanced personalization features, Groupmail is well-equipped to support sophisticated multilingual email campaigns.

6. Mailmaestro

Mailmaestro is an AI-powered email assistant designed to help professionals craft, refine, and optimize emails in multiple languages. Its focus on personalization and multilingual capabilities makes it a standout tool for creating customized email campaigns. Let’s dive into what makes Mailmaestro unique in the realm of AI-driven email solutions.

Multilingual Support

Mailmaestro supports over 20 languages, including major ones like English, Spanish, Portuguese, German, French, and Dutch. One of its most useful features is the "Auto" language function, which automatically matches the response language to the language of the received email. Users can input prompts in any language, and the AI will generate responses in the same language. If a specific language isn’t currently supported, users can request it for future updates.

Personalization Capabilities

Mailmaestro takes email personalization to the next level with its AI Personality feature. This allows users to tailor the tone, phrasing, structure, and context of emails to suit their needs. The Magic Template Builder offers both static and dynamic templates, letting users generate three distinct email versions based on their preferred tone, language, and length.

Users can fine-tune formality, message length, and even emoji usage to align perfectly with their audience. For instance, in February 2025, a project manager used Mailmaestro to create three client update emails, each with a different tone, while maintaining a professional structure.

Additionally, the platform includes text shortcuts for commonly used details, like Zoom links or contact information. This feature not only speeds up the email creation process but also ensures consistency across campaigns.

Integration with Email Platforms

Mailmaestro integrates effortlessly with popular email platforms, acting as an AI assistant right within your existing workflow. It generates AI-curated drafts that users can review and select, making it easy to incorporate without disrupting your current email processes.

Pricing in USD

Mailmaestro offers a straightforward pricing structure with both free and paid options:

• Free Plan: Basic features at no cost.
• Pro Plan (Monthly): $15.00 per user per month.
• Pro Plan (Annual): $144.00 per user per year, which averages out to $12.00 per user per month.

The annual plan offers a 20% discount compared to monthly billing, making it a cost-effective choice for businesses committed to long-term multilingual email strategies. Whether you’re a solo professional or part of a larger team, Mailmaestro’s pricing is designed to meet diverse needs.

7. Warmforge

Warmforge stands out among AI tools for its ability to improve multilingual email campaigns. By mimicking natural human email behavior, it optimizes deliverability and boosts sender reputation. This AI-driven warm-up process ensures your emails land in inboxes, fostering authentic engagement across different languages.

Multilingual Support

Warmforge's Pro plan includes support for five major languages: English, French, German, Spanish, and Polish. It generates email content that feels natural and human-like, with all AI-created messages reviewed by human experts. If your campaign requires additional languages, you can reach out to Warmforge support to request them. This language support lays the groundwork for Warmforge's personalized email strategies.

Personalization Capabilities

Warmforge focuses on creating meaningful and unique email interactions instead of sticking to generic templates. Its AI crafts messages that simulate real conversations, helping boost sender reputation and engagement. For example, one SaaS startup saw its inbox placement jump from 54% to 93% in just two weeks. Similarly, a digital marketing agency cut spam complaints by 50% while maintaining high deliverability rates.

Integration Options with Email Platforms

Warmforge works smoothly with popular email platforms like Gmail and Outlook. By simulating genuine interactions, it strengthens sender reputation without disrupting your current email setup. This seamless integration ensures your multilingual campaigns benefit from improved deliverability.

Pricing in USD

Warmforge offers flexible pricing plans to suit different needs:

• Email Warm-Up: $10/month per mailbox slot (billed quarterly). Includes one free placement test and checks for DNS, MX, and blacklist health.
• Pro Plan: $49/month per inbox with annual billing ($588/year) or $59/month with monthly billing.
• Placement Tests: Included in the Pro Plan (100 tests per month, up to 50 mailboxes per test) and the Growth Plan (unlimited tests, up to 250 mailboxes per test).
• Bulk Pricing: Starts at $12/month per mailbox, with discounts lowering costs to as little as $3/mailbox.

Annual billing provides savings equal to two free months. While Warmforge doesn’t offer a free trial, users can try a free placement test to explore its features. Subscriptions are flexible and can be canceled at any time.

Tool Comparison Table

The table below highlights seven AI tools, comparing their language support, personalization features, integrations, pricing, and free trial options.

This comparison sheds light on how these tools cater to multilingual marketing needs. For instance, Brevo tops the list with support for over 40 languages, while Jasper AI handles 30+, and Warmforge focuses on five core languages with a strong emphasis on deliverability.

Interestingly, the tools also vary in pricing models and free trial options. Brevo and Sender offer free plans with practical features, while Jasper AI, Moosend, and Groupmail provide limited trial periods to explore their capabilities. Warmforge stands out with a free placement test, showcasing its focus on email deliverability.

Each tool has a unique approach to AI-powered email personalization. Jasper AI and Mailmaestro emphasize content creation and writing assistance. Warmforge targets deliverability and sender reputation, while Brevo and Moosend offer broader marketing automation features that extend beyond basic personalization.

These differences highlight the importance of aligning tool features with your specific goals. Whether you prioritize language support, pricing flexibility, or advanced automation, there’s no one-size-fits-all solution. Instead, focus on the features that best fit your multilingual email marketing strategy.

AI email personalization works by automating data analysis, segmentation, and content generation to create tailored messages. By leveraging the right tools, you can overcome language barriers and improve campaign performance.

Conclusion

AI tools for multilingual email personalization are becoming a game-changer for U.S. marketers aiming to connect with diverse audiences and streamline their marketing funnels. With one in five Americans speaking a language other than English at home and 40% of consumers avoiding purchases in a non-native language, these tools offer a clear path to boosting engagement and driving conversions. Choosing the right tool is essential in this evolving landscape.

The seven tools we've reviewed show that effective multilingual email marketing doesn’t have to break the bank. For example, Jasper AI starts at $39/month, making advanced personalization accessible to businesses of all sizes. And the benefits are clear - personalized subject lines alone can increase open rates by over 20%.

When selecting a tool, look beyond just the price tag. Consider factors like scalability, ease of use, and ongoing costs. It’s crucial to pick a platform that can grow with your business without sacrificing performance. As Sam Ward, Head of AI Research and Development at Enate, points out:

"An AI tool worth its salt should be intuitive and user-friendly. Complexity should happen behind the scenes, allowing your team to integrate the tool into their existing workflows without requiring extensive training".

Security and compliance are equally important, especially when managing customer data across languages and regions. Kit Cox, Founder and CTO of Enate, advises:

"Don't just evaluate the upfront cost of the AI tool. Consider ongoing expenses, including maintenance, training, support, and any additional credits you might need - these can really rack up".

Upfront and ongoing costs matter, but ease of implementation can be a deciding factor - companies that prioritize user-friendly AI solutions often see a 20% higher success rate. The data also highlights how impactful multilingual personalization can be: personalized emails achieve a 139% increase in click rates compared to standard ones, and 56.2% of consumers value content in their own language over lower prices. Clearly, the right tool can turn generic emails into meaningful, targeted communication.

Start small by integrating AI into your current workflows and scale based on results. Resources like the Marketing Funnels Directory can help you optimize your customer journey across multiple touchpoints, complementing your multilingual email strategies.

Ultimately, choose a tool that fits your language needs and business goals. AI-powered multilingual personalization strengthens customer relationships, improves retention, and transforms your marketing funnel into a system that truly speaks to your audience.

FAQs

How do AI tools improve multilingual email personalization compared to traditional methods?

AI tools are changing the game when it comes to multilingual email personalization. By leveraging machine learning, they can analyze user behavior, language preferences, and even subtle cultural differences. This goes far beyond the old-school approach of static templates or manual translations. Instead, AI allows for real-time tweaks to tone, messaging, and language, making emails feel genuinely tailored to each recipient.

On top of that, these tools take care of time-consuming tasks like translating emails into multiple languages or customizing offers based on user data. They do all this without sacrificing consistency or accuracy. The result? Businesses can deliver personalized content at scale, which leads to better engagement, happier customers, and stronger connections with diverse audiences.

What should businesses look for in an AI tool to personalize multilingual email campaigns?

When choosing an AI tool for multilingual email personalization, there are a few important things to keep in mind. First, the tool should be able to analyze and segment audiences across multiple languages accurately. It should also deliver content that feels relevant and engaging, reflecting the cultural nuances of your audience.

Another crucial factor is compatibility with your current marketing platforms and systems. This ensures smoother workflows and helps you get the most out of your existing tools.

Don’t overlook data privacy and security standards - these are non-negotiable. Also, look for tools designed to minimize bias in content creation. This not only ensures ethical use of AI but also strengthens trust with your audience. By weighing these factors carefully, you’ll be better equipped to select a tool that boosts your email marketing efforts.

How do AI tools like Jasper AI and Moosend adapt email content to reflect tone and cultural nuances in different languages?

AI tools like Jasper AI and Moosend tailor email content by analyzing language patterns, regional preferences, and local norms. This allows them to adjust tone, formality, and expressions to meet the expectations of specific audiences, making messages feel more natural and relatable.

Using advanced language models and localized data, these tools fine-tune elements like greetings, phrasing, and style to align with regional nuances. The result? Multilingual email campaigns that go beyond accuracy to connect with audiences on a deeper level, boosting engagement and fostering trust in global markets.